Doing SEO means applying a series of strategies and techniques to optimize a website in order to rank among the first results in a search engine.
There are no absolute rules to carry out SEO and it is not possible to achieve immediate success, it takes time to correctly complete the various stages and raise the ranking of a website in a lasting way.
We perform structural analysis of your site from an SEO perspective and plan a strategy to grow the organic positioning of your site on search engines in a reliable and stable way, increase traffic, get more conversion rates and strengthen the brand identity.
We perform a complete SEO audit of your website using dedicated tools to highlight
Keywords are the cornerstone of SEO: we identify the most important keywords for your business and the ones to target
We study carefully the main players active in your market and competing for the same keywords
Structure your website and its content in a way that will make them more search engine friendly
Off-page optimization, link profile analysis and development of an effective link building strategy
Le tecniche SEO si suddividono in On page e Off page; con le prime si intendono tutte le attività svolte all’interno del sito, le seconde, invece, riguardano tutte le azioni al di fuori del sito, che lo collegano a canali esterni come social network, blog, forum e testate giornalistiche, con lo scopo di accrescere la reputazione, l’autorevolezza e la popolarità del sito.
Una strategia SEO valida ed efficace opera in tutti gli aspetti di un sito web partendo dall’analisi approfondita del codice HTML e della struttura del sito, per proseguire con la revisione dei contenuti testuali, il miglioramento dell’usabilità e la corretta gestione dei link interni ed esterni.
Le pratiche di ottimizzazione, se applicate pazientemente seguendo le regole e monitorando i risultati, garantiscono un posizionamento in prima pagina su Google, favorendo il flusso di utenti al sito e la brand awareness.
We start from an in-depth analysis of the HTML code and the structure of the site, we study the usability and market position compared to competitors in terms of positioning, content and external links.
We study the keywords for which we want to position the website and develop an editorial plan to follow for the creation of content
We set a strategy to spread the site through link building, social media and blogs taking into account the context of reference and competitors on the market
